Cover Story

Crystal Point: The NonStop Connectivity Bunch

Janice Reeder-Highleyman

Every company has an origin story, and company names aren’t always created from the obvious. Steve Jobs branded his company Apple Computer after he returned home from working in an apple orchard.  Jeff Bezos wanted his tiny business to become as big as the Amazon River, the largest in the world. Google was supposed to be named Googol, a math term for ten to the one-hundredth power.  But when the name was misspelled as Google during a domain name search, the decision was made to register the mistake.