From Defense to Growth: How Effective Security Can Power Business Success

In recent years, the perception of cybersecurity has shifted from being solely a business cost to being a critical enabler for revenue growth and competitive advantage. According to a 2022 study, two-thirds of business leaders now recognize the revenue-enhancing potential of cyber maturity, with cyber-mature organizations reporting a 43% higher average revenue growth rate. This shift has positioned effective cybersecurity as a driver of success for businesses.

The need for robust cybersecurity is further emphasized by the surge in data breaches, particularly affecting small businesses. It’s evident that cybersecurity is no longer just about defence but also about proactive and positive business outcomes.

Business Value of Cybersecurity

Despite the negative portrayal, a mature security posture offers various business advantages. It helps protect sensitive IP, neutralizes threats to prevent productivity loss, financial damage, and reputational hit, and supports regulatory compliance programs—opening doors to new markets. Furthermore, cybersecurity plays a pivotal role in preserving and driving up stock prices while impressing investors.

Protect IP
Effective cybersecurity preserves sensitive IP, safeguarding a company’s competitive advantage.

Regulatory Compliance
A mature security posture supports compliance programs, enabling access to new markets.

Growth Preservation
Cybersecurity mitigates breaches that could derail crucial digital transformation initiatives, providing a platform for sustainable growth.

 Apple: A Case Study in Cybersecurity Excellence

Apple’s approach to cybersecurity serves as a prime example of leveraging security for business advantage and growth. By prioritizing a secure app environment and emphasizing security and privacy as part of its value proposition, Apple has demonstrated the power of cybersecurity in driving competitive advantage and customer trust.

The company’s commitment to features like end-to-end encryption (E2EE) and private browsing further showcases the strategic integration of cybersecurity into its business model, aligning it with customer needs and market trends.

 Data-Centric Security Strategy

For organizations seeking sustainable growth, a data-centric security strategy is pivotal. By treating data as a strategic asset and leveraging intelligent tooling for data insight extraction, businesses can drive positive outcomes while keeping their most crucial assets out of the hands of threat actors.

The comforte Data Security Platform is an exemplar of this approach, ensuring continuous discovery, classification, and protection of enterprise data, regardless of its location. Additionally, it offers tokenization technology, aligning with regulatory requirements while enabling data usage in analytics projects.

 Proactive Cybersecurity

The proactive integration of cybersecurity into strategic objectives not only strengthens a company’s resilience against cyber threats but also enhances its brand reputation, trustworthiness, and customer loyalty. It also encourages a culture of continuous improvement and innovation, positioning the company as a leader in security and customer-centricity.

Brand Reputation
Enhanced brand reputation and customer trust through proactive cybersecurity measures.

Continuous Improvement
A culture of continuous improvement, innovation, and customer-centric focus.

Leadership in Security
Positioning the company as a leader in security and customer trustworthiness.

Business Growth and Cybersecurity

The integration of cybersecurity into business operations and strategies fosters an environment of trust, resiliency, and innovation. It enables businesses to pursue growth opportunities without compromising the security of their data and customers. By portraying cybersecurity as an enabler of growth, companies can build a competitive advantage and long-term sustainability.

Trust and Resiliency
Cybersecurity integration fosters trust, resiliency, and innovation in business.
It enables businesses to pursue growth opportunities securely.

Competitive Advantage
Portraying cybersecurity as an enabler builds a competitive advantage and long-term sustainability.

Cybersecurity and Competitive Edge

As organizations recognize the potential of cybersecurity as a revenue enabler, it becomes a source of competitive edge. The ability to showcase a mature security posture and the strategic integration of cybersecurity into business operations sets businesses apart and positions them as leaders in their respective industries.

Revenue Enabler
Cybersecurity is recognized as a revenue enabler, providing a competitive edge.

Strategic Integration
The strategic integration of cybersecurity sets businesses apart and positions them as leaders.

Relevance to HPE NonStop users

For users of HPE NonStop, integrating cybersecurity effectively can serve as a catalyst for competitive differentiation and business success. By aligning cybersecurity initiatives with strategic goals and emphasizing their role in driving growth and innovation, users of HPE NonStop can position themselves as a leader in secure, innovative solutions, gaining the trust and confidence of its customers and partners.

The robust integration of cybersecurity into its systems can allow users of HPE NonStop to strengthen their market position, enhance their brand reputation, and seize growth opportunities, ultimately establishing a compelling value proposition in their respective marketplace.

How data-centric security can help

Of course, exactly how organizations use cybersecurity to drive competitive advantage will depend on their unique characteristics, the sectors they play in and the commercial pressures they’re under. But most should view data as a key strategic asset and growth driver, especially if they have intelligent tooling to extract insight from it.

A data-centric security strategy would therefore help to drive many of the benefits listed above for sustainable growth—keeping the organization’s most important assets out of the hands of threat actors. The comforte Data Security Platform goes even further, by ensuring all enterprise data is continuously discovered, classified and protected, no matter where it resides. It also offers the option of tokenization technology, which protects data in line with GDPR and other regulatory requirements, but crucially allows teams to still use it in data analytics projects. It’s the perfect example of security as a business growth enabler.

Benefits of Implementing Data-Centric Security for HPE GreenLake Customers

Implementing data-centric security brings numerous benefits to HPE GreenLake customers, ensuring that their valuable data remains secure, compliant, and protected:

Enhanced data privacy and regulatory compliance, reduced risk of data breaches, and increased customer trust and confidence in the security of their data.

    • Enhanced Data Privacy
      By securing data at its core, HPE GreenLake customers can maintain enhanced data privacy, mitigating the risk of unauthorized access.
    • Regulatory Compliance
      Adherence to regulatory requirements such as GDPR, CCPA, and other data privacy regulations by implementing robust data security measures.
    • Reduced Risk of Data Breaches
      Minimized likelihood of data breaches and unauthorized access, protecting HPE GreenLake customers from potential financial and reputational damage.
    • Increased Customer Trust
      Building customer trust and confidence by demonstrating a strong commitment to safeguarding the security and privacy of their data.

Case Studies Showcasing Successful Data-Centric Security Implementations

Real-world case studies illustrate the effectiveness and impact of data-centric security implementations within HPE GreenLake environments:

Clients who have adopted HPE GreenLake’s data-centric security solutions have experienced significant improvements in data protection, regulatory compliance, and overall security posture.

Security Infrastructures

Real-world examples of secure infrastructure that protect sensitive data and ensure compliance.

Regulatory Compliance

Case studies demonstrating how HPE GreenLake’s solutions support and enhance regulatory compliance efforts.

 Data Protection Outcomes

Examples of successful data protection outcomes achieved through HPE GreenLake’s data-centric security measures

Best Practices for Implementing and Maintaining Data-Centric Security in HPE GreenLake Environments

Implementing and maintaining data-centric security requires adherence to best practices to ensure its effectiveness and longevity:

Regular security assessments, continuous monitoring, and proactive response to security events are essential to maintaining a robust data-centric security posture.

    1. Regular Security Assessments
      Conducting routine security assessments to identify vulnerabilities, address gaps, and enhance data-centric security measures.
    1. Continuous Monitoring
      Implementing continuous monitoring practices to detect and respond to security incidents in real-time, ensuring optimal data protection.
    1. Proactive Response
      Developing and implementing proactive response strategies to address potential security threats and mitigate risks effectively.


Learn how to discover, classify, and protect all sensitive data.

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  • Thomas Gloerfeld

    Thomas Gloerfeld is Director of Partner Development & Marketing NonStop Solutions at comforte and has been associated with the NonStop community for 25 years. Before joining comforte, he held various management positions at ACI Worldwide in Germany and the UK. In his role at comforte he closely monitors topics such as data security, risk and compliance.

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