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In early December 2020, I had an opportunity to sit in on a virtual fireside chat with Scott Dorsey, former Founder and CEO of ExactTarget at the 2020 Instill Culture Conference. ExactTarget is a provider of digital marketing automation and analytics software that was acquired by Salesforce.com in 2013. As mentioned in a previous LinkedIn article, this conference brought together a community of forward-thinkers from sports, the military, business, academia, and the venture capital worlds to brainstorm how to build positive organizational cultures.
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